ETC: What We Do
ETC: Ellen Truley Consulting, is a full-service creative services firm specializing in brand strategy for companies in the music and entertainment industry. With over 20 years of executive level experience building teams, orchestrating strategic initiatives and managing projects from inception through completion, we can help you with all aspects of your creative needs.
- Brand Strategy, Brand Development and Positioning
- Corporate Marketing Strategies and Execution
- Partnership Integration
- Digital Marketing
- Entertainment Relations
- Media Planning and Buying
- Agency Management
About Ellen Truley
Ellen Truley is CEO of ETC, Ellen Truley Consulting, a music industry marketing consulting company. Truley has extensive executive level experience in all aspects of brand strategy, partnership integration, digital marketing and advertising as well as entertainment relations. She was most recently Senior Vice President of Corporate Relations for SESAC Holdings, Inc., a Music Rights Organization, overseeing global marketing initiatives for all corporate entities including the Harry Fox Agency, Rumblefish, SESAC PRO, and the newly launched Mint Digital Services. Based in Nashville, Truley worked closely with the senior management team in New York, Los Angeles and abroad.
With over 20 years professional experience within the music industry, Truley has demonstrated the ability to make a notable impact in building market recognition, increase customer awareness, and provide the foundation for strong and sustainable revenue growth. With numerous partnership integrations she has spearheaded the development, strategy and execution of collaborations with companies and industry partners including City National Bank, Delta Air Lines, Luxury Resorts & Hotels, Netflix, Maker’s Mark, Icelandic Glacial Water, Red Bull, ReverbNation and more.
In addition to corporate experience managing a company’s strategic marketing, Truley also has extensive experience in public affairs efforts regarding the protection of Intellectual Property, Copyright and Music Licensing.
Truley has also supervised participation at countless songwriter showcases and festivals to continually raise awareness of company brands. In addition, she served as the executive producer for all SESAC productions, including the Pop Music Awards, Nashville Music Awards, Film/TV Music Awards, Christian Music Awards, and Latina Music Awards.
During her career, Truley has had the opportunity to work alongside some of the industry’s most prolific songwriters and composers, as well as their teams, including Bob Dylan, Adele, Neil Diamond, R.E.M., Mariah Carey, RUSH, Lady Antebellum, Green Day, Charli XCX, American Authors, Zac Brown, Jonathan Wolff, Randy Newman and more.
Ellen’s many industry achievements include being named one of Billboard Magazine’s Women in Music for three consecutive years, and most recently commemorated at Nashville Business Journal’s Women in Music City Awards in 2014, 2015 and 2016.
Ellen serves on the boards of the T.J. Martell Foundation and the Library of Congress’ National Recording Preservation Board and serves on the communications committee for the Copyright Alliance. She is also a member of The Recording Academy, The Americana Music Association, CMA and ACM.
Use the form below to contact us. You may also email or call us to make an appointment. firstname.lastname@example.org or 615.300.3757